BELLE DU JOUR - Parisian chic with a 70's flair for BCBGMAXAZRIA Fall 2013 editorial magazine.

Project scope included concept development, product selection with the buying team, styling direction, casting and photography art direction as lead creative on set. Post-shoot designs, seasonal magazine spreads, online experience and campaign guidelines.
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print catalogue

Client: BCBGMAXAZRIA
Creative Director: Mikael Kangas
Photographer: Boe Marion