90s inspired color explotion

Moving at the Speed of Light.

BCBGMAXAZRIA advertising campaign by Meredith Bruner.

BCBGMAXAZRIA F/W 2014 Campaign
Campaign concept, in close collaboration with the brand chief creative officer, casting and photography art direction as lead creative on set. Post shoot designs including print and digital advertising guidelines.

Creative deliverables included image book, in-store signage, OOH advertising, seasonal editorial concepts, direct mail magazine, site experiences, e-mail designs and curated social feed with dedicated content.
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Client: BCBGMAXAZRIA
Creative: Mikael Kangas
Photographer: Meredith Bruner