Mikael Kangas is a senior creative based in New York, Los Angeles and Stockholm.

Mikael Kangas is asenior creative based inNew York, Los Angeles andStockholm.

Over 15 years of experience as creative lead collaborating with in-house teams at global brands creating content across print, digital and moving image.

During Mikael's time with H&M, both as a consultant and part of the in-house team, he developed the concept and executed close to 100 campaigns, catalogs and lookbooks for the global fast-fashion retailer. Scope included product alignment with business teams, concept development, and overseeing photo shoots all around the world. Onset responsibilities covered creative direction and feedback on styling, hair, makeup, and photography to ensure executed on brand.
In addition to his extensive fast-fashion experience other long-term collaboration includes runway brands like BCBG, HERVÉ LÉGER, and Michael Kors Collection where he worked on content strategy and elevating creative spanning runway shows, social media, e-commerce, and advertising.

Creative directionConcept DevelopmentPhotography Art DirectionDesign

RebrandBrand IdentityBrand GuidelinesStart-up

360° CampaignsMicro-site creativeDigitalPrintMoving image contentLookbooks

With a unique point of view, innate understanding of visual communication, an elevated sense of style - Mikael always brings an elevated aesthetic to commercially focused concepts. Always staying true to each brands DNA while adapting them for today's ever-changing consumer market.
Art buying, planning and production available through Studio Lou.
Ask, suggest or comment on any project by contacting studio[at]mikaelkangas.com