creative direction,branding and conceptdevelopment for fashion,luxury and beauty.

creative direction,branding and conceptdevelopment for fashionand luxury brands.

Mikael Kangas is a senior creative based in New York, Los Angeles and Stockholm with over 15 years of experience creating content across print, digital and moving image.

Long-term and project-based collaborations with global brands and agencies requiring retail and fashion expertise on project basis. Creative direction, casting, design and photography art direction for 360 advertising campaigns, videos and lookbooks. Strategy and branded content for runway shows, social media, ecomm and digital marketing. Past collaboration includes global brands BCBGMAXAZRIA, HUGO BOSS, H&M, HERVÉ LÉGER, Michael Kors Access and Michael Kors Collection.

Creative direction
Photography Art Direction

Brand Identity
Brand Guidelines

360° Campaigns

Digital campaign experiences, eCommerce strategy, creative, e-mail marketing, website and mobile design. Photo art direction, moving image content and casting.

Art buying, planning and production available through Studio Lou.

Additional projects includes Joe Fresh, MICHAEL Michael Kors, Nike, GLAMOUR magazine, Palmolive, Audi, IKEA, Sony, Cosmopolitan France and Spain, GQ Magazine, Sunday Times Magazine and The Daily Telegraph.

Ask, suggest or comment on any project by contacting studio[at]