Creative Direction, Photography Art Direction and Fashion Illustration
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Art Direction
Online Campaigns
Print
Lookbooks
Editorial
Illustration
Black and White
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Shades of White
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Saskia de Brauw gets moving in a series of animated images for H&M’s Shades of White campaign . Concept, casting, photo art direction and animations by Mikael Kangas. client: H&M photographer: Peter Gehrke year: 2013
Electric Pops
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Concept, casting and photo art direction for H&M youth brand Divided featuring Tati Cotliar and Ginta Lapina. client: H&M photographer: Andrew Yee year: 2013
Sparkeling Metallics
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Concept, casting and photo art direction for H&M spring news campaign featuring asian super model Liu Wen. client: H&M photographer: Andrew Yee year: 2013
Casual Chic
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Concept, casting and photo art direction for H&M denim campaign shoot featuring Madison Headrick. H&M is ranked the second largest global clothing retailer, known for its fast-fashion clothing for men, women, teenagers and children. client: ...
Print Play F/W 2012
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Concept, casting and photo art direction for H&M Divided featuring Nimue Smit. client: H&M Online photographer: Peter Gehrke year: 2012
The Never Out of Style Man
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Concept, casting and photo art direction for Modern Classic Man shoot featuring Alex Lundqvist. client: H&M Online photographer: Andrew Yee year: 2013
Midnight Cowboy
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Concept, casting and photo art direction for denim shoot featuring male super model Garrett Neff. stylist: Lisa Lindqwister photographer: Joel Rhodin year: 2012
H&M Lingerie F/W 2011
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Concept, casting and photo art direction for H&M Lingerie featuring Bianca Balti and Heather Marks. client: H&M Online photographer: Peter Gehrke year: 2011
H&M Spring News S/S 2013
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Concept, casting and photo art direction for H&M’s 40 page spring news catalogue featuring Constance Jablonski, Sigrid Agren, Liu Wen and Julien Quevenne. H&M is ranked the second largest global clothing retailer, known for its ...
H&M Lookbook S/S 2012 Daria
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Concept, casting and photo art direction for H&M Trend Update featuring Daria Strokous. client: H&M Online photographer: Peter Gehrke year: 2012
Fontplay
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Name tatoos built by playing around with diffrent fonts. More images to come.
Trend Update S/S 2013 Ginta
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Concept, casting and photo art direction for H&M Trend update featuring Ginta Lapina. client: H&M Online photographer: Andrew Yee year: 2013
H&M Accessories F/W 2012
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Concept, casting and photo art direction for H&M Accessories catalogue featuring Arlenis Sosa and Jessica Stam. client: H&M Online photographer: Peter Gehrke year: 2012
H&M Inspiration F/W 2011
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Art Direction for H&M’s 40 page ”Trend Update” inspiration magazine featuring Edita Vilkeviciute, Liu Wen, Cintia Dicker, Nimue Smith and Yulia Kharlapanova. client: H&M Online photographer: Peter Gehrke year: 2011
H&M Lookbook S/S 2012 Vika
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Art Direction for H&M Trend Update lookbook featuring Vika Falileeva. client: H&M Online photographer: Peter Gehrke year: 2012
H&M Winterfashion F/W 2012
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Art Direction for H&M winter fashion catalogue featuring Constance Jablonski, Anne Vyalitsyna and Sui He. client: H&M Online photographer: Åsa Tällgård year: 2012
Linda Gradin
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Logotype, portfolio webpage and flashproduction for swedish make-up artist. client: Linda Gradin year: 2009
H&M Party Season 2011
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Concept, casting and photo art direction for H&M Party Season 2011 featuring Bianca Balti, Chanel Iman, Garrett Neff and Barbara Palvin. H&M is ranked the second largest global clothing retailer, known for its fast-fashion clothing ...
Happy Colours
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Art direction on H&M Online’s Happy Colors campaign. client: H&M photographer: Peter Gehrke year: 2011
H&M Man F/W 2012
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Art Direction for H&M Man fall fashion in Paris featuring Clement Chabernaud. client: H&M Online photographer: Åsa Tällgård year: 2012
I ♥ Fashion People
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Portraits of some of the great people in the fashion industry that I have worked with. Haven’t had time to update it in a long time but more images to come.
Metropolitan Man
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Concept, casting and photo art direction for H&M Man online 2013 spring campaign featuring Garette Neff. client: H&M Online photographer: Dean Isidro year: 2013
the Bra Guide
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What bra to wear and ”how to wear it” guide for underwear retailer. client: year:
Nordisk Interiör
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Cover and logotype redesign for swedish interior design magazine. client: Nordisk Interiör year: 2009
Fantasy Prints
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Illustrations for mousepads, ipad covers and CD storage for diffrent international clients. clients: year:2010-2011
Trend Update F/W 2012 Alek
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Concept and photo art direction for H&M Trend Update featuring Alek Alexeyeva. client: H&M Online photographer: Andrew Yee year: 2012
Playfull Classics F/W 2012
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Concept, casting and photo art direction for H&M online featuring Bette Franke and Hailey Clauson. client: H&M Online photographer: Peter Gehrke year: 2012
Edward Steichen
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Editorial project inspired by Edward Steichen’s iconic black and white photographs.
H&M Lookbook F/W 2012 Arlenis
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Concept and photo art direction for H&M Trend Update featuring Arlenis Sosa. client: H&M Online photographer: Peter Gehrke year: 2012
Fast Fashion F/W 2012
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Concept and photo art direction for H&M Fast Fashion campaign featuring Frida Gustavsson. client: H&M Online photographer: Andrew Yee year: 2012
Trend Update F/W 2012 Jessica Stam
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Concept, casting and photo art direction for H&M Trend Update featuring Jessica Stam. client: H&M Online photographer: Peter Gehrke year: 2012
A Pattern for the Mind
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client: konstfack university of arts and craft
Les Ailes de la mode
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Ads for Les Ailes de la mode in Monreal. Used for billboards, building interiors and exteriors. client: year:
H&M Accessories S/S 2012
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Concept and photo art direction for accessories inspiration featuring Rianne, Annabella and Anais. client: H&M Online photographer: Andreas Larsson year: 2012
H&M Lookbook S/S 2012 Rianne
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Concept, casting and photo art direction for summer trend update featuring Rianne Ten Haken. client: H&M Online photographer: Andreas Larsson year: 2012
Adam Gauffin
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Logotype, portfolio webpage and flashproduction for swedish fashion designer Adam Gauffin. client: Adam Gauffin year: 2009
Trend Update S/S 2012
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Concept and photo art direction for H&M Trend Update featuring Jessica Hart. client: H&M Online photographer: Oscar Falk year: 2012
BOSS Orange S/S 2012
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Concept and Photo Art Direction for BOSS Orange’s Spring 2012 keylooks shoot featuring Hanne Gaby Odiele and Benjamin Eidem. client: HUGO BOSS photographer: David Roemer year: 2012
A Messy Home
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Editorial illustrations for home decoration magazine.
Supertrash III
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Redesign of movieposters for the Supertrash III film-festival in Portland. The illustrations where also published in a book with all the festival posters. client: Floating world comics
Trend Update S/S 2012 Toni Garrn
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Concept, casting and photo art direction for H&M Trend Update featuring Toni Garrn. client: H&M Online photographer: Andreas Larsson year: 2012
Editorial Mix
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A mix of colorfull illustrations for Naturvetaren, +rosebud magazine, DV Mode, Res and a few other editorial clients.
Posters and ads
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Commercial illustrations used for different ads and posters. clients: Levi’s, Brizo, A little black book, Floating World Comics and Delta. year:
Trend Update F/W 2011 Liu Wen
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Concept, casting and photo art direction for H&M Trend Update featuring Liu Wen. client: H&M Online photographer: Peter Gehrke year: 2011
by Night F/W 2011
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Concept and photo art direction for H&M by night collection featuring Erin Heatherton. client: H&M Online photographer: David Roemer year: 2011
Love the Glove
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Illustrations for banners, ads and invitations for annual canadian cancer benefit masquerade party. client: year:
In Stores Now S/S 2011 Sean O’Pry
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Concept, casting and photo art direction for H&M Online campaign featuring Sean O’Pry. client: H&M Online photographer: David Roemer year: 2011
H&M Inclusive
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Concept and photo art direction for H&M Inclusive – where there’s room for all sizes featuring Myla B. client: H&M Online photographer: Bersa year: 2011
H&M Man
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Concept, casting and photo art direction for H&M spring 2011 men’s fashion campaign featuring Vladimir Ivanov. client: H&M Online photographer: Jimmy Backius year: 2010
by Night S/S 2011
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Concept, casting and photo art direction for H&M by night featuring Masha Novoselova. client: H&M photo: Jimmy Backius year: 2010
A Hollywood Affair
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Cover for the romantic mass market paperback ”A Hollywood Affair” published by A little black dress.
Sunday Best
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A Selection of illustrations for Sunday Magazine, Sidney edition. client: Sunday Telegrapher Sidney year: 2010-2011
Fable Ideals
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client: +rosebud magazine
Fashion & Accessories S/S 2012
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Concept and photo art direction for summer 2012 catalogue shoot in Miami featuring Toni, Annais, Rianne and Annabella. client: H&M Online photographer: Andreas Larsson
Behind the Masks
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client: Velour
Packaging
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Packaging for diffrent clients for shampoobottles, snacks boxes and cellphone software. clients: Palmolive, BAMA Sports, Wayfindersystems and more.
Fashion
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Popular Design
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Portfolio webpage design and flashproduction for swedish design agency. client: Popular Design year: 2010
H&M Accessories S/S 2013
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Concept, casting and photo art direction H&M Accessories S/S 2013 online campaign featuring Sigrid Agren, Constance Jablonski and Liu Wen. client: H&M Online photographer: Andrew Yee year: 2013
Environmental Health News
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Cover illustration about the dangers of Shisha smoking for the prestigious publication Environmental Health News.
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